One of Largest Physical Media Distributors in the US Says No to Adding Digital Division

One of the tasks an Indie artist loves doing: Signing purchased
CD's from supporters

In today's music market, one would argue that the online digital media retailers(iTunes, Amazon, etc.) are at the top of their game. While digital sales continue to increase, one company takes a stand by saying they will not be adding a digital division to their physical distribution company any time soon.

Mike Davis, president of Alliance entertainment, one of the largest distributors of physical media in the country, has said that they want to keep the company packing and shipping all types of media such as CD's, DVD's, video games, merchandise and more, directly to retailers and residences. There will be no addition of digital distribution and streaming to Alliance.

This is a bright light in itself to Indie musicians and companies alike. This lets them know that many people and companies still view the physical aspect of media products as incredibly valuable.

The icing on the cake is Alliance's growing vinyl record division within the company. Davis said that there are about 15,000 unique vinyl record titles in their warehouse, all together bringing in over 20 million dollars of revenue(www.billboard.biz).

While the digital aspect of the music business opens some new creative doors to musicians and music companies, a lot of industry people will always feel that physical distribution is the key to a truly successful music industry.

Here's to crossing our fingers that physical distribution companies will continue to make a heavy mark on today's media crazy society. For more interesting information on this subject, check out a Billboard article here.

Rebecca Day